Blended Strategy Group is a marketing & branding company that provides a balanced approach to advising celebrity and brand clients on how to partner together and build their respective brands with maximum impact. Blended provides comprehensive commercial, marketing and branding consultation to its clients, which include high profile and high growth celebrities and brands.

Blended’s co-founders, Allison Statter and Sherry Jhawar, bring vast experience and relationships on both the talent and brand side. Blended is the first marketing and branding company bringing together partners from brand management and talent management so our clients get the best of both worlds. This unique point of difference enables Blended to more effectively bridge the world of celebrities and brands. On our talent side, we are capable of helping celebrities build their personal brands, pin-point and execute brand partnerships and endorsements. On the brand side, Blended helps brands determine the best way to partner with celebrities as well as create strategic and unique marketing opportunities in the celebrity and influencer world.

Blended Strategy Group’s services include strategy, activation & execution for:

Celebrity, Influencer & Entertainment Marketing

Celebrity Procurement


Social Media & Digital Engagement



Brand to Brand Partnerships

Personal Appearances